Game Developers protest against King having all the ‘Candy’.

In latest development to the issue of Trademarking ‘Candy’, which has been discussed over here. Game developers have slammed King.com for making the word ‘Candy’ a trademark and have joined hands to mount a protest by the name ‘Candy Jam‘.

According to BBC, the angered game developers are now coming up with lots of different games that use the word “candy” in their title and so far, more than 100 games have been developed, .

The Candy Jam webpage said that the protest was in response to King.com’s action, where it had asked an independent game developer to stop using the word in the title for his game.

The Candy Jam page accused King.com of acting like a “bully” and said the issue had now become one of “freedom and creativity”.

In a bid to annoy King.com, the Jam has eImagencouraged developers to make and submit games that also use the word “saga” – which King.com is also keen to trademark. Developers have been given until 3 February to submit games using one or both words to the site.

The webpage also accused the ‘ Candy Crush Saga ‘ gamemaker of being a “bully” and said that the issue had now become one of “freedom and creativity”.

The protest has encouraged developers to make and submit games that also use the word “saga”, which King.com is also keen to trademark, till 3 February.

Some of the games that have already featured on the webpage includes titles like Candy Fight Saga, Candy Growth, Candy Cruiser Planetary Rescue Saga and Super Candy Handy Mandy.

It will be interesting to see how King.com handles the matter.

 – Harshit Saxena

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